Events for small businesses have long been an amazing way to reach new audiences and expand business to different people. A pop-up event, while part of a larger strategy, holds the potential for significant growth and expansion. Identifying the right opportunities, environments, and locations is just the beginning. There’s a lot more that goes into a pop-up event to make it as successful as possible, but the potential for growth and expansion is worth the effort. This post is going to dive into some of the more important details that can help you put together a comprehensive plan for your next pop-up event so it goes as well as possible.
Planning and logistics
Before you even do anything else, thorough planning is key. You need to identify the right opportunities and locations, and you need to pick up events and spaces that resonate with your current audience or new audiences that you can tap into. You need to be clear about your objectives and what you want to achieve from your pop-up event. This level of planning will make you feel prepared and confident, whether your goal is to increase brand awareness and sales or to gather customer feedback and ideas on how you can better the business or evolve.
As an event attendee, you need to secure any legal permits that might impact your operations, ie, food and alcohol licenses. Suppose you are making or selling food at the event. In that case, you need to understand the best layout for your booth so you can display your products effectively and have people navigate them easily. More importantly, you need to understand your customers’ needs and be able to answer their questions as they arise on the day. This might include training for yourself and customers, but being customer-focused is crucial.
Payments
Accepting payments at your pop-up event is vital. There are many ways to do this, and we’ll look at a few of them right now.
Credit card payments
Credit card payments and payment processors, including mobile credit card machines, are beneficial for all kinds of pop-up events. You can simply present the terminal to the customer, and they can make a payment with their cards or their digital wallet with no fuss whatsoever.
QR codes
You can use QR codes on your products or even on your mobile device so that customers can scan them with their own devices to make online payments. This removes the need for cash, can make making payments a lot easier for everybody else, and allows the customer to purchase without having to wait in queues.
Cash
Cash is king, and if you’re going to accept cash at your pop-up events, it’s vital to ensure you’ve got ample change to help people pay more easily. You absolutely should not rely on the customer to give you the right change at all times, or have to go and find change because you run out for the day. So, if you’re taking cash, you need to make sure that you are able to make changes where applicable.
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